#2 Create an Effective Marketing Layout Plan! Part 2 of 8

Written By James Leinbach

Create an Effective Marketing Layout Plan

Understand your target audience

Marketing success hinges on understanding the target audience. The first step is to create buyer personas, or profiles of your ideal customers. Include basic demographic information, as well as information about their needs, pain points, and how they make purchase decisions. To get to know your target audience, you can use available data, such as Census data, as well as primary research methods such as surveys and interviews. Try to go beyond the basics and really get to know what motivates your target customers. What are their hopes, dreams, and fears? What do they like and dislike? The more you know about your target audience, the better you can design a marketing layout that resonates with them.

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James Leinbach

After 27 years in the trades industry, I sold my company and retired. Then two yeas later, I decided to be an advocate for those still working in the trades. My goal is to help the tradesmen to be more successful, work less hours, and to receive a high return on their time invested.

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#3 Create an Effective Marketing Layout Plan! Part 3 of 8
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