#2 The Benefits of Marketing Segmentation for the Trades Part 2 of 7

Written By James Leinbach

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2. By dividing the market into segments, businesses can more easily target their marketing efforts and resources towards specific groups that are more likely to convert into customers.

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James Leinbach

After 27 years in the trades industry, I sold my company and retired. Then two yeas later, I decided to be an advocate for those still working in the trades. My goal is to help the tradesmen to be more successful, work less hours, and to receive a high return on their time invested.

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#3 The Benefits of Marketing Segmentation for the Trades Part 3 of 7

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#1 The Benefits of Marketing Segmentation for the Trades Part 1 of 7