#9 Why a Mission Statement is Your Secret Weapon for Success Part 9 of 15

Written By James Leinbach

Why a Mission Statement is Your Secret Weapon for Success

Leveraging a Mission Statement to Attract and Retain Customers

Step 2 of 7 Define your unique value proposition What sets your business apart in the market? What unique value do you offer to your customers? Identify your strengths, competitive advantages, and what makes your business special. Your mission statement should reflect these qualities and make it clear to customers why they should choose you over your competitors.

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James Leinbach

After 27 years in the trades industry, I sold my company and retired. Then two yeas later, I decided to be an advocate for those still working in the trades. My goal is to help the tradesmen to be more successful, work less hours, and to receive a high return on their time invested.

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