#7 Get Ahead of Your Competition: Tips for Developing an Effective Marketing Strategy Part 7 of 9

Written By James Leinbach

Develop a unique selling proposition or USP.

In order to get ahead of your competition, it is important to develop a unique selling proposition or USP. This is what will make your business stand out from the rest and encourage customers to choose you over your competitors. Below are some tips for developing an effective USP:

1. Figure out what makes your business unique. This could be anything from your products or services to your company culture or even your location. Once you have identified what makes your business different, you can start to capitalise on it. 2. Communicate your USP clearly and concisely. It should be easy for potential customers to understand what makes your business special.

3. Use your USP to differentiate your business from your competitors. This could involve highlighting why customers should choose you over them or using it in your marketing and advertising campaigns.

4. Make sure your USP is relevant to your target market. There is no point having a USP that appeals to everyone if it doesn’t actually attract your target market.

5. Review and update your USP regularly. As your business grows and evolves, so too should your USP. By regularly reviewing and updating it, you can ensure that it remains relevant and effective.

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James Leinbach

After 27 years in the trades industry, I sold my company and retired. Then two yeas later, I decided to be an advocate for those still working in the trades. My goal is to help the tradesmen to be more successful, work less hours, and to receive a high return on their time invested.

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#6 Get Ahead of Your Competition: Tips for Developing an Effective Marketing Strategy Part 6 of 9