#14 Why a Mission Statement is Your Secret Weapon for Success Part 14 of 15
Why a Mission Statement is Your Secret Weapon for Success
Leveraging a Mission Statement to Attract and Retain Customers
7 of 7 . Make it inspiring and aspirational Your mission statement should inspire and motivate both your team and customers. It should evoke a sense of purpose and capture the vision you have for your business. Use strong, positive language that communicates ambition and a commitment to excellence. Painting a vivid picture of the future you aim to create will energize everyone involved in your business.
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