#2 Marketing Channel Assessment for Trades: 10 Tips, Part 2 of 8

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2. Consider your objectives. What are you trying to achieve with your marketing campaign? What are your goals and objectives? Once you know this, you can start to look at the different opportunities and see which ones will best help you to achieve these.

3. Do your research. It is important to do your research on the different channels/Avenues available and see what others have said about them. What have been their experiences? What are the pros and cons of each channel?

4. Make a decision. Once you have considered all of the above factors, you can then start to make a decision about which opportunities you want to use for your marketing campaign. Choose the ones that you

1. Define your target channels

2. Research your target channels

3. Identify your channel selection criteria

4. Rank your target channels

5. Assess your target channels

6. Select your channels

7. Launch your channel marketing strategy

2. Research your target channels

When you’re considering which channels to market your product or service through, it’s important to first research your target channels. This will give you a better understanding of the different options available to you, and allow you to make a more informed decision about which channels are best suited to your needs. There are a few different ways you can research your target channels. One is to simply ask your target market which channels they prefer. This can be done through surveys or other research methods. Another way to research your target channels is to look at your competitors and see which channels they are using. This can give you some insight into which channels are most effective for your particular industry. Once you’ve gathered some information about your target channels, it’s time to start narrowing down your options. There are a few factors you should consider when doing this. First, think about which channels are most likely to reach your target market. If you’re selling products or services that are targeting a specific demographic, then you’ll want to focus your efforts on those channels that reach that demographic most effectively. Next, consider the cost of marketing through each channel. Some channels are more expensive than others, and you’ll need to factor this into your decision. Finally, think about the level of engagement you want to have with your target market. Some channels are more interactive than others, and you’ll need to decide which level of interaction is right for your business. Once you’ve considered all of these factors, you should have a good idea of which target channels are best for your business. From there, you can start developing your marketing strategy and deciding how to best use each channel to reach your target market.

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James Leinbach

After 27 years in the trades industry, I sold my company and retired. Then two yeas later, I decided to be an advocate for those still working in the trades. My goal is to help the tradesmen to be more successful, work less hours, and to receive a high return on their time invested.

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#3 Marketing Channel Assessment for Trades Part 3 of 8

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#1 Marketing Trades: The Top 10 Tips for Channels/ Avenues Examination Part 1 of 7