#3 Price Point & Costing Thoughts Part 3 of 7
Price Point & Costing Thoughts
The psychology behind why we purchase certain items
When it comes to the psychology behind why we purchase certain items, there are a few key factors at play. First, we are more likely to purchase items that we perceive to be of high quality. This is because we believe that these items will last longer and provide us with more value for our money. Second, we are also heavily influenced by our friends and family members when it comes to making purchase decisions. If our loved ones recommend a particular product, we are much more likely to trust their opinion and buy it. Finally, we also tend to spend more money on items that we believe will make us happy or improve our lifestyle in some way. This is because we believe that these items will provide us with a sense of satisfaction that we would not otherwise experience.
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