#6 Marketing Channel Assessment for Trades: 10 Tips to Get You Started Part 6 of 8

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6. Select your channels

There are many factors to consider when selecting your marketing channels, but here are the top 10 tips to keep in mind when assessing which ones will work best for your business:

1. Define your target audience Who are your ideal customers? What demographics do they fit into? Where do they hang out online and offline? Answering these questions will help you determine which channels will be most effective in reaching them.

2. Know your goals What are you looking to achieve with your marketing efforts? Is your goal to generate leads, build brand awareness, or increase sales? Once you know your objectives, you can better select the channels that will help you meet them.

3. Consider your budget Some marketing channels can be quite costly, so it's important to consider your budget when making your selection. There's no point in choosing a channel that you can't afford to properly invest in.

4. Measure your results It's important to track your results so that you can see what's working and what's not. This will help you fine-tune your marketing efforts and make sure you're getting the most bang for your buck.

5. Ask your customers If you're not sure which channels to use, why not ask your customers? They can give you valuable insights into where they find out about new products and services, and what kind of messaging they respond to.

6. Select your channels Once you've considered all of the above factors, it's time to select your channels. Make sure to choose a mix of both online and offline channels, as well as paid and unpaid options. And don't be afraid to try something new - you never know what might work best for your business.

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