#3 Marketing vs. Word of Mouth: Which is More Effective?

Written By James Leinbach

Marketing vs. Word of Mouth: Which is More Effective

3. Why word of mouth is still the most powerful form of marketingg

There are a number of reasons why word of mouth is still the most powerful form of marketing. First, it is the most personal form of marketing. When someone hears about a product or service from a friend or family member, they are more likely to trust the recommendation than if they saw an advertisement. Second, word of mouth is also the most believable form of marketing. People are more likely to believe a personal recommendation than a commercial. This is because we all know that companies are biased in their own marketing. We are much more likely to believe what someone we know and trust has to say about a product. Third, word of mouth is also the most efficient form of marketing. It doesn’t cost anything to tell a friend about a product or service you like. And, if that friend ends up liking it too, then they will tell their friends, and so on. This is how viral marketing works and it can be extremely powerful. Fourth, word of mouth is also the most flexible form of marketing. If a friend tells you about a new restaurant they tried and liked, you can easily try it out for yourself. If you see a commercial for a new restaurant, you might not be as inclined to try it out since you don’t have personal recommendation. Finally, word of mouth is also the most sustainable form of marketing. If people keep talking about a product or service, it will continue to be popular, even if there is no marketing budget to support it. This is because people are always looking for recommendations from their friends and family. In conclusion, there are many reasons why word of mouth is still the most powerful form of marketing. It is personal, believable, efficient, flexible, and sustainable. If you want to be successful in marketing, you need to focus on generating word of mouth.?

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James Leinbach

After 27 years in the trades industry, I sold my company and retired. Then two yeas later, I decided to be an advocate for those still working in the trades. My goal is to help the tradesmen to be more successful, work less hours, and to receive a high return on their time invested.

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#2 Marketing vs. Word of Mouth: Which is More Effective?