#4 Marketing vs. Word of Mouth: Which is More Effective?
Marketing vs. Word of Mouth: Which is More Effective?
4. How to effectively use word of mouth marketing
In order to maximize the effectiveness of word of mouth marketing, businesses should keep the following tips in mind:
1. Keep it positive: Make sure that word of mouth marketing is always positive. This means happy customers who are willing to talk about their good experiences with others.
2. Make it personal: When customers feel like they are being marketed to, they are less likely to pay attention. Instead, businesses should focus on creating personal relationships with their customers. This way, customers will be more likely to trust the company and recommend it to others. 3. Make it relevant: Customers should only be told about products and services that are relevant to them. This way, they are more likely to be interested in what is being offered and more likely to tell others about it.
4. Make it timely: Timing is everything when it comes to word of mouth marketing. Make sure that customers are given the information they need when they need it. This way, they can act on it and tell others about it while it is still fresh in their mind. By following these tips, businesses can make sure that their word of mouth marketing is more effective and more likely to result in new customers.
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