#5 Product / Service Portfolio Part 5 of 7

Written By James Leinbach

5. Highlight your unique selling points and key strengths

An effective business portfolio should highlight the unique selling points and key strengths of the business. This can be done by showcasing the company's products and services, highlighting the company's unique selling points, and discussing the company's key strengths. When discussing the company's products and services, it is important to showcase the company's unique selling points. These selling points should be the things that make the company's products and services stand out from the competition. For example, if the company has a unique feature that no other company has, this should be highlighted. If the company has a strong reputation for quality, this should also be mentioned. When highlighting the company's unique selling points, it is also important to discuss the company's key strengths. These strengths should be the things that make the company successful. For example, if the company has a strong research and development department, this should be mentioned. If the company has a strong marketing department, this should also be highlighted.

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James Leinbach

After 27 years in the trades industry, I sold my company and retired. Then two yeas later, I decided to be an advocate for those still working in the trades. My goal is to help the tradesmen to be more successful, work less hours, and to receive a high return on their time invested.

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